Who
TIM, mobile phone operator (leader in the Italian market)
Why
Launch of the new TIM College product
What
Design and create an ad-hoc packaging for the new product, the in-store supporting elements and the below the line materials
Innovation behind the idea
A distinctive and impactful communication, that leverages on the graphic codes of the identified target stressing the specific assets of the offer. An integrated project where the concept is applied in a consistent and synergic way on every element. The final result in an in store experience appealing and involving able to get the attention of the target at 360°.
Agency
The Brand Shop
